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iTunes Genius: Andrew vs. The Machine

You may not be aware of Apple Computers, or Steve Jobs for that matter. So I’ll drop some knowledge before I drop the science: he’s the tight black-sweater, blue as blue can be jean wearing son of a bitch who runs Apple Computers.

Perhaps you’ve seen one the many Apple product addresses, where in Mr. Jobs will pull a new iPod out of his ever-decreasing-in-size pockets and a thousand people will orgasm in unison.

At the most recent Apple suck-fest, yes, new iPods were unveiled and yes they are sexy as hell and yes I would trade a testicle for one, but something else was introduced of particular interest to me: iTunes Genius.

More or less a playlist generator, Genius scans your library of music and based on dozens of factors (rhythm, beat, length, genre, level of involvement of Rick Rubin) it populates a list of songs “similar” to the one you selected. It’s great for making quick playlists if you’re in the mood for a particular type of music, or looking for new artists (with links to the iTunes store handy).

But enough suckin’ at the proverbial dink. We’ve got bigger problems.

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